To 3 G smartphones leaner
From the comprehensive to attack, the key for China telecom and has become a consensus.
The reason is very simple, according to the China telecom has released the 2010 earnings report last year, China telecom C nets of value ARPU (average monthly household income) is 54.2 yuan, a 2009 year and half of last year were down 5.7 yuan and 3.9 yuan, including 3 G users last year the ARPU value of 95 yuan. Obviously, 3 G market value is much higher than 2 G, Buy Office 2010 professional to help your office work.
therefore, focus on 3 G tilt is to enhance the value of the important way to C nets.
In fact, China telecom has last year aware of this, that is no longer a large amount of subsidies have been put forward, and the low-end machine subsidies will focus on 700 yuan 2000 yuan between normal price of 3 G phones to guide industry chain will resources mid-ranged products to tilt, and China telecom tried to create “3 G Internet four channel mobile phone”, the formation of a in high-end market for the powerful.
But this year the target obviously the more pressing. According to the Beijing telecom recently on the introduction of the 3 G subsidy reform plan, its 3 G the scope of subsidies, but no contraction will distinguish with the emphasis on, this means that Beijing telecom, Download Office 2010 changes life.
no matter to 2 G, 3 G, or to users will be conducting user subsidies, but, Beijing telecom will be divided into 3 G smartphone users, 3 G the smartphone, 2 G and several kinds, among of 3 G smartphones leaner.
According to the planning policy, choose and buy 3 G users HangHuo smartphone, the highest proportion of 51% enjoy comprehensive subsidies terminal, words fee double preferential. The choose and buy 2 G phones or FeiHang cargo aircraft, the lowest can enjoy comprehensive subsidies of terminals, 27% fee double preferential. That is, intermediate 3 G smartphones than the 2 G handset subsidies more than the highest ratio of 24%.
In addition, the Beijing telecom 3 G smartphone users to a “0″ yuan buying machine breaks, but 3 G the smartphone, 2 G mobile phones are not a “0″ yuan buying machine, need to pay premiums. Certain terminal In addition, 3 G intelligent mobile phone users not only a “0″ yuan buying machine, and can also enjoy words fee, this is actually subsidies double subsidies.
It seems and 10 days ago China telecom wang xiaochu, chief executive at Hong Kong performance conference that the policy agreement. At that time, wang xiaochu said: “at present China telecom C nets business still place losses, Windows 7 is the best system ever.
and in 2008 the state companies began to business C net laid down by the target to achieve balance in this year, and still maintain the goal.” In addition, when China telecom set in 2009 to 2011 in its mobile phone of C nets operating expenditures subsidies for the proportion of the target by 50%, 40% and 30% of the proportion is degressive. In the mobile phone subsidies is expected to reduce, Beijing telecom reduce 2 G, 3 G mobile phone subsidies increased cell phone subsidies is the trend.